We have recently published a new research report into the promotion of nursing and midwifery as a career choice through film.

A University College Cork led, NMBI funded research study has demonstrated that a short, film-based intervention can positively influence secondary school students’ perceptions of nursing and midwifery as career choices. The findings support the use of film as an effective, age-appropriate tool to promote informed interest in these professions among young people.

There is evidence that media can impact young people’s decisions to pursue careers and film, as a medium, can be successfully implemented within the secondary school environment. The study aimed to develop a short film to promote the professions of nursing and midwifery and to evaluate its effectiveness amongst young people.

The report and videos are available to view on our website.