NMBI held a webinar on 29 June to officially launch research exploring how film can positively influence secondary school students’ perceptions of nursing and midwifery as career choices. 

Our Director of Professional Standards – Midwifery, Dr Karn Cliffe and Dr John Goodwin from University College Cork (UCC) spoke about the study's findings, which demonstrated a significant positive shift in how secondary school students perceived nursing and midwifery careers after they watched targeted, short-form films. 

The study, Research into the Promotion of Nursing and Midwifery as a Career of Choice Involving the Medium of Film, was funded by NMBI and led by a research team at UCC. 

The study highlighted an innovative, age-appropriate solution to engage digital-native students. By replacing traditional brochures with cinematic, human-centric visual storytelling, the project successfully generated an informed interest in the professions among young people. We would like to congratulate the research team on their upcoming journal article publication highlighting this work.

The research report is available to read on our website.